Ascension Communications provides full content advisory and management services to support the client’s expansion in Asia.
We work with the communications team to build a content pipeline from scratch in Asia. In order to create unified professional and localized communications materials that facilitate business activities, we talk to senior executives and other functions regularly to further understand their products and services. Our deliverables range from thought leadership articles and marketing collateral to messaging for key external stakeholders and social media management.
Our carefully tailored content help the client raise brand awareness, build and strengthen stakeholder relationships in Asia. Their media presence has also been enhanced as more Asia-related content appeared as by-line articles in trade magazines and newspaper.
Ascension Communications provides comprehensive communications and content support for one of the client’s major PR and marketing campaigns in China.
Our services comprise of four pillars: media relations, strategic advice, content creation, and social media engagement. We delivered diverse content, including corporate messaging, bilingual press release, briefing notes and Q&As, and advertorials.
Our content, communications and engagement strategies contributed to the successful launch of the client’s new service, attracting a large quantity of new funds and enticing prospects. On the social media front, we helped the client engage around 50 influencers in Hong Kong, which also boost the business performance.
We arranged a press conference and six one-on-one interviews with top-tier media outlets, generating hundreds of pieces of coverage globally and effectively raising their brand awareness. Meanwhile, the client is able to broaden and strengthen their relationships with local and international media during the campaign.
Ascension Communications provides media relations and communications support for the client’s milestone developments.
The client is one of Asia’s fastest-growing fintech companies, and engages us to deliver tailored communications strategies and messages to position itself as a leading player and a credible partner. We leverage our experience and broad network of relationships with key media outlets across Asia to identify the key external stakeholders, the right communications channel and retune corporate narratives.
We secured close to 10 one-on-one interviews for two major announcements, generating significant coverage among international, local and mainland Chinese press (Bloomberg, Hong Kong Economic Times, Ming Pao, Chinese Securities Times etc.). The coverage refreshed the client’s brand image and highlighted their full-suite of services and products across Asia.
